Outlook not improving for beleaguered US movie theaters
About three-quarters of the country’s movie theaters are open, but Americans are not going back to the movies in significant numbers in the COVID-era, even with new movies coming into the marketplace.
The biggest movies continue to limp along. According to studio estimates Sunday, Warner Bros.' “Tenet” earned $4.7 million in its third weekend, Disney’s “The New Mutants” added $1.6 million in its fourth weekend and Sony’s rom-com “The Broken Hearts Gallery” picked up an additional $800,000 in its second frame.
And newcomers aren’t faring much better. Internationally, “Mulan” plunged 72% in its second weekend in China, where audiences have largely rejected Disney’s live-action remake.
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